In our latest ESMC 2016 interview we take time to talk to the Academic Chair of the upcoming European Social Marketing Conference and all round Social Marketing stalwart, Prof. L Suzanne Suggs. “As the academic chair for ESMC 2016 are there any particular topics or areas of work you are hoping to see from the papers to submit to the event?… Read More

In our latest interview we had the time to catch-up with experienced Social Marketing practitioner, champion and trainer, Julie Huibregtsen. “As a member of the ESMC 2016 organising committee, what are you personally looking forward to at the conference?” I’m looking forward to meeting my Nordic colleagues and hear how they’re setting up Social Marketing,… Read More

This month we conducted a fascinating interview with renowned social marketer and public health specialist, Professor Jeff French, CEO of Strategic Social Marketing, International Social Marketing Association and European Social Marketing Association Board Member. “As a seasoned SM academic and practitioner, what major challenges (or barriers) do you think face SM in Europe at present?” The big challenges… Read More

In preparation for the upcoming European Social Marketing Conference(ESMC) this September we took the time to interview ‘our man in Finland’ Johannes Parkkonen, Researcher at The Finnish Association for Mental Health, European Social Marketing Association Board Member and aspiring ultra marathon runner! “ESMC is coming to the Nordic region for the first time, as a native… Read More

Well I’ve got a busy few weeks in front of me. Tomorrow (Saturday 14 May 2016) sees me and Programmer Director, Jeff French, jet off to Washington DC to attempt to derail Donald Trump meet with our wonderful committee for the 2017 World Social Marketing Conference. This is our flagship behaviour change event where, over the last 8 years, we’ve… Read More